A store window display is an eye-catching arrangement of merchandise designed to lure customers into a store. It can also be referred to as a "shop window display," "showcase display," or "retail display." Other synonyms may include "storefront display," "display case," or "window dressing." A well-executed store window display can make a lasting impression on potential customers and be an effective way to showcase new products or highlight a store's brand. Choosing the right synonym for a store window display depends on the context and desired tone, but ultimately all refer to the visually appealing arrangement of merchandise in a store's window.