"The Guinness Book of Records" is a widely recognized name when it comes to record-keeping. However, if you're looking for alternative ways to refer to the book, there are several synonyms available. One option is to simply say "the Guinness World Records," as it's its official name. Other options include "the Guinness Record Book," "the Guinness Book of World Records," "the Record Book," or even just "Guinness." Additionally, if you're focused specifically on one particular record, you can refer to it as "a Guinness record" or "a world record according to Guinness." No matter how you refer to it, this book is an impressive collection of feats that continue to capture the world's imagination.